User experience (UX) design refers to the process of creating digital products or services, such as websites or apps, that are easy and enjoyable to use for the people who interact with them.
UX designers focus on understanding the needs and behaviors of users in order to design interfaces that are intuitive, efficient, and satisfying. This involves conducting research, testing prototypes, and iterating on designs to ensure that the final product meets the needs of its intended audience.
The goal of UX design is to create a positive user experience that is both functional and enjoyable, ultimately leading to increased user satisfaction, engagement, and loyalty.